Introduction & Scope

October 17, 2025. King’s Seafood Company and our restaurant brands (King’s Fish House,Water Grill, Meat On Ocean, 555 East, Lou & Mickey’s, Pier Burger) (“we,” “us,” or “our”) are committed to protecting your privacy. This PrivacyPolicy explains what personal information we collect, how we use it, who we share it with, and the rights and choices you have. It applies to our websites, mobile applications, and online sites and services that are associated with this Policy and to our offline interactions related to reservations, events, and general marketing.

Changes to this Policy

We may update this Privacy Policy from time to time. If we make what we consider to be material changes, we will indicate that such changes have occurred via the “Updated” date at the top of this Policy. Your continued use of our websites, mobile applications, online sites and/or services after the effective date constitutes acceptance of the updated Policy and all prior versions thereof.

Personal Information We Collect

We collect the following general categories of personal information when you use our websites, mobile applications, online sites and services, make reservations, purchase gift cards, apply for employment, or interact with us:

• Identifiers:name, email address, phone number, and IP address
• Reservation details: party size, date/time, special requests or restrictions.
• Transaction information: Included but not limited to gift card purchases and related payment details processed by our payment provider.
• Usage data: pages visited, device and browser information, and interactions withour sites (via cookies/analytics).
• Employment application data: work history, qualifications, and other information you submit.

We do not collect sensitive identifiers (e.g., passport or driver’s license numbers) or medical information via our consumer websites unless explicitly requested for a specific, disclosed purpose (e.g., employment onboarding or legal compliance).

How We Use Personal Information

We use personal information to:

• Provide services: manage reservations (including via OpenTable),process purchases, and operate our rewards programs.
• Communicate: send confirmations, respond to inquiries, and provide service and marketing messages.
• Improve and secure our services: analyze usage, enhance functionality, and investigate fraud and abuse.
• Meet legal obligations: tax, accounting, and regulatory requirements.
  Legal bases for EEA/UK processing include performance of a contract, legitimate interests, consent, and compliance with legal obligations. Where we rely on consent (e.g.,non‑essential cookies/marketing).

Cookies, Analytics, and Preferences

We use cookies and similar technologies to operate and improve our websites and to understand usage.

• Essential cookies: required for core site features.
• Analytics cookies: help us measure and improve performance.
• Advertising cookies: may be used to deliver relevant ads.

You can manage cookie preferences via our Privacy Preference Center (Located at the bottom of each specific website) and through your browser/device settings. In the EEA/UK, we request consent for non‑essential cookies.

Social Networks

If you interact with our social media pages (including but not limited to Facebook, Instagram, TikTok, and others) or plugins, the social network may collect information about that interaction. Please review the applicable social network’s privacy policy for details.

Third‑Party Online Advertising

We may work with advertising partners that set cookies or similar technologies to collect information and tailor ads on our sites and elsewhere. We do not sell your personal information for money.  In California, “sharing” for cross‑context behavioral advertising may occur; you can opt out via the Do Not Sell or Share My Personal Information link and our PrivacyPreference Center (Located at the bottom of each specific website).

Reservations via OpenTable

When you make a reservation via OpenTable, OpenTable provides us information necessary to seat and serve you (e.g., name, contact details, party size, dining preferences). OpenTable’s use of your information is governed by its own privacy policy. If you provide a mobile number, you may receive reservation‑related texts; you can reply STOP to opt out.  Please consult OpenTable’s website and policies for more information.

How We Share Personal Information

We share personal information with entities such as:

• Service providers: e.g.,reservation platforms, payment processors, analytics and marketing support, IT/security vendors. These providers are contractually required to reasonably protect personal information and use it only on our instructions.
• Corporate affiliates: within King’s Seafood Company and our direct network for internal operations.
• Legal and safety: to comply with law, enforce terms, or protect rights, safety, and security.
• Business transfers or reorganization: in connection with an actual or potential merger, acquisition, or asset sale.

International Data Transfers

If you are located outside the United States, your information may be transferred to theU.S. and other countries where we and/or our providers operate. When transferring EEA/UK personal data, we use appropriate safeguards such as the European Commission’s Standard Contractual Clauses and supplementary measures where required.

Your Choices and Communications

You can opt out of marketing emails at any time by using the unsubscribe link. We may still send service or legal notices to you (e.g., reservation confirmations, policy updates).

Deleting Your Information & Retention

You may request deletion of your personal information at contactus@kingsseafood.com. We will verify and respond consistent with applicable laws. Some records must be retained for legal, security, or transactional reasons. We retain information for as long as needed for the purposes described in this Policy, including:

• Reservation records: up to 2 years after your last visit (unless a longer period is required by law).
• Transaction records (e.g., gift cards/tax): typically 4–7 years to meet legal obligations.
• Analytics logs: typically 13–26 months. Retention periods may vary based on legal requirements and business operations.

Links to Other Websites

Our sites may link to third‑party websites or services that we do not control. Their privacy practices are governed by their own policies.

User Content

If you submit content (e.g., photos, reviews), we may share and display it consistent with your permissions. Do not share content you do not have rights to share or that includes others without consent. Do not submit content that you believe to be private, confidential, or sensitive.

Security

We use administrative, technical, and physical safeguards to protect personal information (e.g., encryption in transit, access controls, and staff training). No administrative, technical, or physical safeguards to protect personal information are 100% secure. Please take all reasonable precautions to protect your personal information and, if you suspect misuse of your information relating in any way to King’s Seafood Company and/or our restaurant brands, contact us immediately at contactus@kingsseafood.com.

Children’s Privacy

Our websites are not intended for children under 13. We do not knowingly collect personal information from children under 13. We respectfully request that parents/guardians monitor the online activities of their children and that parents/guardians contact us with requests to delete a child’s information.

California Privacy Disclosures (CCPA/CPRA)

If you are a California resident, you have rights under the California Consumer Privacy Act(CCPA), as amended by the CPRA, including:

• Right to Know/Access: information about the categories and specific pieces of personal information we collect, use, disclose, share, and/or sell.
• Right to Delete: Right to Correct; Right to Data Portability.
• Right to Opt‑Out of Sale/Sharing: Right to Limit Use/Disclosure of Sensitive Personal Information.
• Right to Non‑Discrimination for exercising your rights.

We do not sell personal information for money. We may share identifiers and usage data with advertising partners for cross‑context behavioral advertising. You can opt out via our “Do Not Sell or Share My Personal Information” link or Privacy Preference Center. We do not use or disclose sensitive personal information for purposes that require a right to limit under the CPRA.

Submitting and Verifying Privacy Requests

To submit privacy requests (access, deletion, correction, portability, or opt‑out):
Email: contactus@kingsseafood.com
Phone: 855‑805‑4647
Mail: King’s Seafood Company, LLC, 3185 Airway Avenue, Unit J, Costa Mesa,CA 92626
We verify requests to protect your privacy and will respond within the time frames required by applicable laws (e.g., 45 days for CCPA/CPRA; 30 days for GDPR, extendable where permitted).

Do Not Track & Global Privacy Control

We do not respond to browser “Do Not Track” signals. Where required by law (e.g., in California), we honor Global Privacy Control (GPC) signals as a request to opt‑out of sale/sharing.

Your Responsibilities

Please keep your account information accurate and up to date. Maintain the confidentiality of your login credentials and notify us of any unauthorized use.

Delete My Data

You can delete your contact information from our email campaigns at contactus@kingsseafood.com | 855‑805‑4647 | King’s Seafood Company, LLC, 3185 Airway Avenue, Ste. J, Costa Mesa, CA 92626.  You can unsubscribe from any third-party entity by clicking the “unsubscribe” button on the specific communication. You can also learn more about third party web analytics service at:

Google Analytics | https://marketingplatform.google.com/about/analytics/

Contact Us

If you have questions about this Policy or our privacy practices, contact us at contactus@kingsseafood.com  | 855‑805‑4647 | King’s Seafood Company, LLC, 3185 Airway Avenue, Ste. J, Costa Mesa, CA 92626